Bia

From research project to clean-tech startup

I joined Alpha, Telefónica's moonshot factory, as founding designer to spin off its energy research project. Six months later, the venture-ready startup Bia had taken shape: smart EV charging for fleet operators that maximizes uptime and cuts costs and emissions.

Leading brand and product design, I helped build the traction needed to secure investment. Bia has since raised multiple funding rounds and is operating today.

2019 • Clean-tech • B2B

I designed Bia's visual identity, from logo to color palette and typography, to feel technical yet warm, trustworthy yet playful. Alongside it, I iterated on pitch decks and launched a marketing website in Webflow. The challenge was as much about communication as visuals: making Bia's value proposition, and complex energy topics like electrification and intermittency, clear and compelling.

I also designed a set of speculative interfaces, built not for implementation but for communication. They served as marketing assets and, more importantly, as research props in conversations with industry experts, sparking understanding and excitement.

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I’m a Product Designer with 15+ years shaping inclusive, intuitive, and delightful experiences. I like niche video games, postcards, summer nights, and lists. I don’t like dubbed movies, packing before traveling, unevenly cut bread, and other inconsistencies.

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