Built in Figma, the vision blended slideshow and interactive prototype: over 100 frames across 10 chapters, each opening with key user problems and opportunities. Together, they combined UI evolution, a clearer information architecture, UX refinements and new functionality into one cohesive whole.
The vision's impact outlasted my time at Abacum. It aligned the organization on a shared direction, some of its slides went straight into the Series B investor deck, and I still see parts of it shipping today.
Yet design visions often don't even get the green light, let alone make a lasting impact. So I stepped back and asked what had set this one up to succeed, at Abacum and at the companies before it. My answer became a presentation, Design Visions at Product Companies: How and Why.