Product Designer

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Résumé

Founding Designer at Abacum

2020-2025 • Barcelona ES

I joined financial planning startup Abacum as the sixth employee and founding designer, building the product and brand foundations from scratch. I scaled a multidisciplinary design team, introduced systems and rituals that sustained quality during rapid growth, and drove product vision work that aligned leadership and inspired innovation. Over five years, design grew from a one-person function into a central driver of company culture and Series B growth.

Founding Designer at Abacum

2020-2025 • Barcelona ES

I joined financial planning startup Abacum as the sixth employee and founding designer, building the product and brand foundations from scratch. I scaled a multidisciplinary design team, introduced systems and rituals that sustained quality during rapid growth, and drove product vision work that aligned leadership and inspired innovation. Over five years, design grew from a one-person function into a central driver of company culture and Series B growth.

Lead Designer at N26

2019-2020 • Barcelona ES

As one of three design leads at European neobank N26, I headed the Barcelona team during a period of rapid growth. I built and supported a group that was collaborative yet autonomous within their squads, fostering both craft and ownership. Beyond my team, I introduced practices that raised UX quality across the organization and bridged innovation work with product delivery.

Principal Designer at IDEO

2015-2019 •  San Francisco US

At the San Francisco office of global innovation consultancy IDEO, I partnered with clients across industries to redesign public services and explore the future of retail, mobility, and finance. I combined systems thinking, rapid prototyping, and strong storytelling to help teams move from vision to implementation. This included a five-month residency at La Victoria Lab in Lima, Peru, where I worked with Intercorp to explore new opportunities in finance and helped the lab mature its innovation practice.

Various

MA in Interaction Design at CIID

2015 • Copenhagen DK

Interaction Designer at Melt

2011-2014 • Zurich CH

Digital Designer at Crafft

2009-2010 • Zurich CH

BA in Game Design at ZHdK

2006-2009 • Zurich CH

Principles

1

User Focus

Good design is user-centric. Understanding and solving genuine problems ensures desirability. Designing against real use-cases and data creates usability. A shared persona keeps a whole team aligned and motivated.

2

Productive Friction

Good design comes from diverse perspectives. Inspired by Paul Saffo's Strong Opinions, Weakly Held, I build environments where people share a mission but don't shy away from challenging each other on how to reach it.

3

Deliberate Decisions

Good design is thorough. Investing upfront—driven by clear rationale and principles, refined through repeated feedback cycles—prevents most UX issues and clarifies both what to iterate towards, and what to leave alone.

4

Tangible Thinking

Good design goes beyond output. I run any challenge through the design process: understanding the problem properly, prototyping solutions quickly, and crafting stories and artifacts that communicate and truly inspire.

Building something that needs a designer? My inbox is open!

I’m a Product Designer with 15+ years shaping inclusive, intuitive, and delightful experiences. I like niche video games, postcards, summer nights, and lists. I don’t like dubbed movies, packing before traveling, unevenly cut bread, and other inconsistencies.

© 2026 Julian Kraan

I’m a Product Designer with 15+ years shaping inclusive, intuitive, and delightful experiences. I like niche video games, postcards, summer nights, and lists. I don’t like dubbed movies, packing before traveling, unevenly cut bread, and other inconsistencies.

© 2026 Julian Kraan

I’m a Product Designer with 15+ years shaping inclusive, intuitive, and delightful experiences. I like niche video games, postcards, summer nights, and lists. I don’t like dubbed movies, packing before traveling, unevenly cut bread, and other inconsistencies.

© 2026 Julian Kraan

I’m a Product Designer with 15+ years shaping inclusive, intuitive, and delightful experiences. I like niche video games, postcards, summer nights, and lists. I don’t like dubbed movies, packing before traveling, unevenly cut bread, and other inconsistencies.

© 2026 Julian Kraan

I’m a Product Designer with 15+ years shaping inclusive, intuitive, and delightful experiences. I like niche video games, postcards, summer nights, and lists. I don’t like dubbed movies, packing before traveling, unevenly cut bread, and other inconsistencies.

© 2026 Julian Kraan

I’m a Product Designer with 15+ years shaping inclusive, intuitive, and delightful experiences. I like niche video games, postcards, summer nights, and lists. I don’t like dubbed movies, packing before traveling, unevenly cut bread, and other inconsistencies.

© 2026 Julian Kraan

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